My most recent role that involved sitting in front of a laptop 24/7 was helping to raise £millions and send over three billion text messages on behalf of charities and good causes as Creative Communications Director & creative consultant for the likes of Comic Relief, the legacies of the Olympics and FIFA World Cup, the United Nations sustainable development goals, whilst also leading on initiatives for Nelson Mandela Day, ITV charity telethon and BBC’s Children in Need. I took my passion, thirty years of experience, and high-level network to charities, to help them build successful campaigns.
Between campaigns, I have competed for GB in amateur world championship cycling, am the oldest Britain to cycle up Mount Ventoux six times in one day and have cycled around much of the world - from Mount Everest, via China to Australia.
I have also authored three books, am a former Samaritan, have been named one of London's top 50 inspiring people and one of Britain’s most influential part-time workers.
I’ve authored three books and edited a fourth compilation. All are available at good books shops and Amazon.
I have undertaken hundreds of speaking engagements for businesses and charitable organisations. I specialise in inspiring an audience to optimise their upcoming projects.
Sponsorship for the ride still open at Justgiving
“Excuse me, do you know the way to Newcastle?”
I’ve just cycled the length of England without a mobile phone. How did I find the experience, people’s reactions, and the place I was trying to get to?
A few weeks ago, my mobile phone broke. I was thinking about how much I depend on it for everything when I saw my beloved West Ham were starting the new football season away to Newcastle. Then, I stupidly put two and two together and got five. Which is how I came to be riding to the match, whilst relying on my ability to talk to strangers and their kindness to point me in the right direction for everything.
It should be interesting, might even be fun but would certainly be an adventure. But It actually turned out to be a bit life-changing.
Elon Musk has said that having always-on access to the information on our phones means that we are really already half robot. It’s just the input device that needs improving, from finger to thought. So, going fully human for a week, how was I going to get from London to Newcastle without immediate access to maps, accommodation, the weather, messaging, phone calls….and social media!
I decided to follow signposted routes; canals, bridleways, and cycle routes. It started OK and I made the first night on the outskirts of Milton Keynes to stay with my sister. After that I had pre-booked cheap B&B’s, I just had to find them.
And that is where the kindness of strangers kicked in….
Thanks to Will, Liam, Sue, Steve, Aran, Dave, Vicky, and many more I (very) slowly made my way up the country, I was pointed in the direction of towns, canals, favourite cafes, petrol station shops and short cuts whilst simultaneously bursting my social media bubble to pieces, with real conversation with people that, like me, now want to spend their time outside with others.
Most people I asked directions of and who opened conversations with me at café stops, were like me (middle-aged) and quite quickly conversation went from “where are you going?” to “why?” to the meaning of life. For an age group who are finding themselves superfluous to the job market, everyone I spoke to just wants to live a life off screens, outside, sharing their time with other people. That’s it – a simple life – where how we spend our time is more important than how we spend our money.
These are people that no longer want to be half robot. They want communication to be by talking and listening and not typing, reading….and trolling. These are the millions where work from home means they are unlikely to ever go back to an office, and the way work is structured now, they could easily go days without talking to another person. They don’t want that life. They just want to chat and chat to me they did…
About life, relationships, lost opportunities, new ideas and their adventures yet to be had.
The two teachers who were renting two of their three bedrooms so they could cover their mortgage payments, the two regulars at a pub on the outskirts of Oldham who were only regulars because “you can get four pints for £10 every night, why would you go elsewhere?”, they both independently gave me all the money they could muster when they heard I was cycling for the Bobby Moore Fund for Cancer Research, £3.14p between them. I used to be a Director of Comic Relief, I found then that is almost always the poorest in society who give the most to help others (of their money and time). I spent another evening watching a football match with a few regulars in the local sports club whilst most members played the real sport of the night, bingo.
People have become used to using mobile phones as a safety net to cover the time when we are bored but really, they are a barrier, a barrier to leading the life everyone I met wants to live, just passing the time, chatting to other people.
I took some personal reflections from my journey, you certainly have a fair amount of time for reflecting when you don’t have a mobile phone with you…
The immediate one is that I can actually survive without access to information on demand! Once a day is enough, but my daily rhythm is so set around access to my phone that I hope this six-day break is enough to start changing a decade-long habit.
I spend one-to-two hours a day pretty much just scrolling and distracted. If I can break that habit I can have more time every day to spend with family and friends, to learn something or to consume some mentally nourishing culture.
I don’t need my phone with me when I’m with other people or in my bed. I can leave it in my ‘work from home’ office. I can cope!
I did very much miss the conversation and banter with friends and family, sharing the journey along the way. There were certainly times when I felt lonely. I was in the middle of nowhere and not able to speak to my wife or a friend.
The people that spoke to me were generally people that were also on their own. There were a few times when I sat at a table next to a group of cyclists or bikers and no one made the effort to say hello. When I’m the one in that group I‘ll make sure I try to at least say hello, you never know where conversation will lead but it will certainly lead to better mental health for both participants, conversation leads to momentary friendship.
“Of all the means to insure happiness throughout the whole life, by far the most important is the acquisition of friends.” Epicurus.
We don’t need much more than friends. Why not try going ‘phone ’free’ once a week. if you do need to contact someone urgently someone will always lend you their phone (just take their number written down!) and don’t rely on a phone box. I tried about half a dozen, some were for sale for £1, some are defibrillators, and some say that they will work with cash, card, reverse call or card via an operator. Not once did I get any to actually work. I discovered red boxes right across Britain but no working phones.
The ride? That was secondary to the phone-free experience really, Yes, it certainly ended up being tough, two days of canal towpaths, a day of the Pennine Bridleway, which with a bag-packed mountain bike, ended up being a hike-a-bike experience up too many rock-laden pathways. Then onto the amazingly beautiful Rochdale canal, to lovely Hebden Bridge, up through Derbyshire, and onto cycle paths that took me diagonally across the Yorkshire Moors National Park and up its numerous 25% hills. I literally rode for about three days with nothing but hills, sheep, and countryside views as far as the horizon, in every direction.
I finally arrived at the outskirts of Newcastle, the night before the match, wearing my West Ham cycle jersey, and stopped at the first mini supermarket I’d come across for thirty miles, to refuel. There was only one other customer, another middle-aged man.. “Been anywhere good?” he asked. “Ridden from London, for charity, without my mobile phone, to see West Ham play tomorrow.” He took a step back and looked me up and down, don’t think he could quite believe the answer. “Hats off mon, it’s people like you that keep the world going round.” I wanted to shake his hand, give him a hug even, it’s those moments of real-life connection that make the world go round. Moments we can rarely get on a mobile but are abundant in real life. Whilst we battle for the natural planet, let’s not lose what is critical to human nature.
An hour later, 8pm Saturday night, Newcastle city centre, a knackered, smelly, dirty cyclist walks into a posh hotel and asks if they could help sort a cheap room for the night. After telling me to bring my bike in, they immediately got on the phone and within ten minutes had me a room sorted around the corner.
By 10pm, I’ve got a pizza and beer in hand and settling down to watch Match of the Day, and for the first time in decades, having no idea what any of the results are, and loving it even more for that.
‘Ride like it’s 1993’ was a 4½ day adventure, 632km long, 7,134m of it uphill, so far raising £1,600 for The Bobby Moore Fund for Cancer Research UK , which is still open at Justgiving. Oh, and West Ham won 4v2.
Thanks, Chris
BREAKAWAYGREECE.COM
I am opening ‘Breakaway Greece’ very soon, to provide cycling trips on the Peloponnese Peninsula - the newest cycling destination. www.BreakawayGreece.com
Only 70km from Athens and six times larger than Mallorca, it’s a rare place, where you can spend every day outside; from the morning pastries, to endless glorious roads and the odd island-hop, via ancient cities, amphitheatres and stadiums to a modern-day, tourist-free, paradise and a coffee stop at an epic site from some of history’s greatest literature - Sparta, Olympia, Hydra, Epidaurus and the sites where Hades, Hercules and Helen of Troy earned their legendary status. www.breakawaygreece.com
For the last twenty years I have ridden, raced, bike-packed, written about, mountain-biked and drunk coffee with many of you, all around the world. We love cycling; for the exploring, physical workout and peace of mind it provides. With those ingredients, life itself can feel rich and it is that feeling and way of life that I experienced the most while cycling the Peloponnese.
Managing business involvement in /together - a non-political, non-partisan coalition that is inviting everyone, from community groups to some of the UK’s best-known organisations and businesses to be part of. The aim is to help close divisions and inequalities, bridge divides and help build a kinder, closer and more connected country. To build on the positive spirit of community and kindness that we have seen during the Corona crisis.
Organisations already involved includes the likes of NHS, the Scouts, Guides, British Paralympic Association, trade unions, representatives from major faiths and worlds of culture, media, charity and sport. Plus businesses such as BBC, ITV, CBI, Aviva, HSBC, Facebook and Google (see https://together.org.uk/partners)
/together picked up substantial TV and radio coverage and full pages in most newspapers and online media last week via an open letter from civil society organisations and a joint introduction by Simon Stephens (CEO of NHS) & Justin Welby (ABC).
For the NHS’ birthday, on the weekend of the 4th/5th July, we are coordinating the national moment of remembrance and thanks (with Clap for Carers, back for a birthday moment) before ‘raising a glass’ for everyone - our colleagues, customers and all key workers. The BBC and ITV are coordinating a national moment.
After the NHS birthday weekend, we are hosting the country’s biggest ever survey, to ask the public what they think will best heal divides and bring us closer together. The insights we gain from this can be shared and discussed with you in the Autumn, towards planning future activities that will answer them.
My latest book, published in 2020, is about the most misunderstood people in society – perfectionists.
There is now an epidemic of people that believe nothing they do is good enough and suffer from OCPD, a personality disorder.
The book explains what perfectionism really is and how to overcome the belief who you are and what you do is never good enough.
“The almost perfect book about the impossibility of perfection” Richard Curtis CBE.
BBC Radio 5 hour with Nihal Arthanayake
Talk on the book and perfectionism
My favourite ever cycle adventure. Arriving in Lhasa by train from Shanghai with my bike, I joined a group for a ride to Everest base camp and onto Nepal.
I then left the group and made my way alone, through southern Nepal and across Northern India into Bangladesh.
100 miles a day, 2 curries and a lot of very, very friendly people.
I worked with Film Director Richard Curtis as part of an organisation called Project Everyone, running the mobile campaign for the launch years of the United Nations Global Goals.
The aim being to ‘Tell Everyone’ about the Goals, so they will be more likely met by 2030. The launch mobile campaign resulted in just over one billion people receiving a text message globally, as part of the 3 billion the campaign reached.
The mobile industry has only three times reached this amount of people with one single campaign and I have been fortunate to have secured the mobile partnerships all three times.
Announcement of mobile campaign at the UN.
Creative Direction at Comic Relief for Red Nose Day 09 with BBC, Sainsbury’s, TK Maxx, Ryman raised over £82m.
I worked on Sport Relief ’08 and ran a team of 50 for Red Nose Day ’09. Contributed the idea of producing and selling three red nose characters rather than the traditional one. Sales had fallen to 6.5m but with three noses to buy, 10m sold out and contributed to a new Red Nose Day record of £82m being raised for good causes and from then on multiple noses for supporters to buy on each Red Nose Day.
Piece about our partnership with Facebook.
The Greatest Minds in Advertising Join Forces for Comic Relief, an online viral advert we created with the whole advertising industry.
I wrote the best-selling book ‘Out Of Office’. It was No.1 in business and entrepreneur charts on Amazon in UK, Canada and Germany and top 10 in USA. It was the first book to inspire and reflect on the phenomenon of people leaving their offices to work from home and in coffee shops.
‘Out of Office, is a hymn to coffee-shop creativity and the myriad advantages of ditching the deadening confines of the office and working where you like.’ BBC News
“If you can cycle this, you can cycle anywhere in the world”
…commented one of the 10,000 members of the very helpful Delhi Cyclists (of which only a handful have ever attempted it) and he was technically right. Because I’ve just ridden it and I am still able to ride, anywhere - because I made it to the end, alive.
The 1,700km from Delhi to Mumbai. On a carbon road bike, in 10 days. Powered on ten curries and 40-degree heat.
And? It's nuts! It's mad, just plain crazy; cars, bikes, tuk-tuks, pedestrians, cows, pigs, monkeys, camels, buses, dogs, tractors and elephants, all coming straight for you…from any direction of their choosing. Even straight on - in your little cycle lane, on the outside lane, of the motorway.
But – all with zero road rage! India is an amazingly peaceful, friendly nation. Every passing motorbike wanting to ride alongside and chat, every full bus wanting to share their lunch. An audience and ‘selfies’ every time I stop to use the toilet. In India there is no hiding place for a cyclist, on a road bike, in Lycra.
Only 7.5hrs on a plane and 50 miles on a bike, same planet, different world.
This was probably the most memorable, fun and dangerous ten days of my life. A crazy bike ride, taking in some of the most historical sights on earth; Taj Mahal, Udaipur, Puskar and Jaipur, alongside the friendliest & welcoming people…camels, monkeys and elephants.
Road.cc feature on the ride across India
The year one anniversary work to promote the United Nations SDG’s, was to create The Global Goals Mobile Show. A one hour show which mobile operators with 600m customers made free for their customers to view on their handsets.
I created the London Coffee Shop awards and created a London Tube map that went viral (8m views) replacing tube stations with the best local coffee shop
An amazing, crazy 5 day trip into North Korea to run the marathon and visit the key cities and sights.
Same World. Different planet.
what today will be like if you live in Pyongyang, the capital of North Korea...
8.30am and a stadium crowd of exactly 50,000 shop assistants, hairdressers, bus drivers, soldiers, waitresses, office workers, school teachers, students, tube drivers, etc turn up, smile, cheer and wave in unison to watch 120 completely amateur international joggers, run a marathon? Why??
To be fair there was also a football match and a thousand of their children were running 5k but...every single one of them was in their seat at 8.30am on a Sunday morning and they were still there at 2.30pm for the closing ceremony...6 hours, to watch and cheer 120 other hairdressers, office workers, students etc
It wouldn't happen in any other country in the entire world. And the reasons why probably sum up DPRK - Democratic Peoples Republic of Korea (No one is allowed to call it North Korea) more than anything.
They were there because they were told to be. Although it was probably quite entertaining compared to their options on a Sunday morning. But, no doubt they would have faced some sort of consequence if they didn't attend, or tried to leave early.
The people in that crowd are exactly like me, you and every other person in the world - they just want to get the kids to school, dinner on the table and enjoy some time with family and friends. They are not robotic US hating clones, although that is what Kim Jong Il and their Supreme Leaders and the free, western media want you to believe they are.. It coincidently fits both their agendas and that's what we generally think - even ex-pats who live in Beijing and whom I've been cycling with for the last few days think the same - and they live on their doorstep. Never let the truth get in the way of a good story.
They are like me and you but imagine if your life was one where the Government aims to control everything you think, do, go and spend but where the dollar a day they give you isn't even enough to buy the food you need to live on, the flat in the hi-rise you are given has constant powercuts, a generally non-working lift and a landlady who has a copy of your key so she can come in at any time to check you are not watching a smuggled South Korean or Chinese DVD or USB, where you attend a weekly group meeting with your Imminban leader of the building to publicly self-critizise, where relegion is reduced to just four churches in the whole city and replaced with a Government idealogy of 'Juche' - where man is responsible for his self - could be inyteresting, but - you have no means to achieve that. On your buildings' roof in large letters are the words 'Long Live The Democratic Workers Party Of Korea'.
You see very few cars, shops, mobiles, handicapped people and obviously you have no internet. Wi-fi? Ha. You have a daily quota to reach in your job. You are watched. If you are caught doing something wrong you are 'downgraded'. If you are caught doing anything political you are shipped out - so are all your extended family. Family structures - the most important thing and the thing that provides warmth and enjoyment are broken down to retain control.
It is pretty hellish. It could be said to be a prison for 25 million people, the size of a country. When the winters are sub zero and the food produced isn't enough, it is hell. Between 94-98 it was too cold to produce food. Around a million Koreans died. We dont generally even acknowledge that.
Control is enforced to keep the Supreme Leaders in command. We are sold fear by the media so they can sell more copies and adverts. The Koreans are sold fear so they accept the dark situation and do what they are told.
Koreans are taught from 5 years old that they are at constant war with the Americans. Tens of thousands of them are at the border waiting to invade. That is why you must be proud Koreans, willing to sacrifice everything, even food, if it means the country can have nuclear weapons to defend itself against the imperialists.
What would you do? The same as the Koreans, establish a grey economy bigger than the official one, to earn a little extra - so you can at least eat. Work on the side, rent out a room for an hour to a courting couple, sell anything you can spare, smuggle, trade cigarettes (a big smoking country - what else are you going to do?), bribe someone, sell to tourists etc.
We saw none of this of course because in public you do what you are told. Publicly you agree to everything. On the outside everything looks like The Truman Show. Everyone walks around with a purpose, there seems to be little interaction in public. That's where the look of robotic people, obsessed by their leaders comes from. It is acknowledged that a majority of people have some form of other income, something they are doing they dont want the leaders to know about. No one talks about it.
We went swimming, played ten pin bowling, ate at very plentiful restaurants (with singing waitresses) (I tried a bit of dog meat soup Im afraid - it tasted better than it should have done) and drunk at beer bars, that most Koreans likely do not even know exist. We went to the cinema and saw the first Korean-international co-production. The cinema is in the grounds of the international hotel - but i would hope locals are seeing it on smuggled DVD's.
We visited a great coffee shop, book shop and department store. They were probably the only ones in the whole city. The daily English language paper only ever has headlines about Kim (his visit to China or a shoe factory for instance).
I had my haircut in the hotel. I asked as I went to bed at midnight if I could book one for the morning. 10 minutes later im in the chair - the latest 10euro cut Ive ever had. Its good!
We visited a school, no doubt one of the best in DPRK, the 7-8 yr old kids were brilliant at singing, gymnastics and ping pong! They were laughing and smiling but also the school corridors were lined with anti-US propaganda posters.
The stamps celebrate each new nuclear weapon.
We went on the 17 station tube. They bought the old Berlin subway trains. It was ornate and efficient.
We also visited every (amazing) war museum, Supreme Leaders homes and birthplaces and we visited 'the most dangerous place on earth', the armed DMZ border with South Korea. We never left the hotel without our 3, perfect English-speaking, very nice, good singing!, guides.
We did not appear to have too much security around us, we did not have many rules apart from no photos of certain things - the department store, war museum, construction work and military checkpoints and to only show respect in front of anything to do with the Supreme and Great Leaders - billboards and the biggest statues on earth - on most corners, in the foyer of most buildings, overlooking the whole of Pyongyang.
The most authentic thing we did? Although it doesn't look like it, the thousands of people dressed up and dancing. It looks nice but they weren't particularly enjoying it, the men and women immediately went their own way at the end, without one word exchanged. It was to celebrate the 25th anniversary of a defence committee appointment! It would have happened if we weren't there - probably the only thing we saw that would have done.
Unless you do something very wrong the DPRK is perfectly safe to visit. I have spoken to the owners of the company that took us in (250 visits between them) and read the best book on the situation (North Korea Confidential - see the summary on Amazon). The things that are needed more than anything, are money to make sure children can eat (a lesser priority than a nuclear programme) (it costs $20 a year to provide a child one 800 calorie meal a day) and more money into the grey market - that in-part comes from tourism. Our meagre tips are an annual salary to a guide and their extended family.
The thing id recommend more than any other is GO - see for yourself, connect with real people (they appear to value that) and happily spend a few pounds that will help real people living real lives. (you can only spend dollars, euros and RMD - use of local currency by tourists is banned).
Except for Americans and South Koreans. The North Koreans would treat you no differently than they did us - very welcoming. The US Government doesn't allow you to go.
On a personal basis, the zero internet was actually brilliant for 5 days. For our group (of likeminded people) it meant we became firm friends, rather than aquaintances, between times starring at screens. Now, how to reduce screen usage when back home?
We left by overnight train, past hundreds of very poor women working on the train tracks, men working in the barron fields and anti-aircraft guns on the hills. Through customs is fine - unless you take a bible or photos of things you shouldn't. All our bags were searched. As we crossed to the first Chinese town it felt like reaching New York - bombarded by light, adverts, billboards and a KFC.
We arrived in the DPRK on one of their twice annual holidays so everyone can visit the graves of their family, to tidy them up for Summer or Winter and to remember and celebrate the lives of their dear departed. We should do that.
I feel a mixture of guilt and good fortune to have visited. I hope I was polite and friendly and that I spent enough money (bought some interesting things) I do think/hope that the upcoming talks will lead to a gradual opening up but with Kim Jong Un retaining control (he sort of needs to do that to keep his control now). The worst would be if Trump pushed for too much knowing that would justify military action when the Koreans refuse to concede. That would result in the return to a hell on earth in the 21st century.
I arrived worrying about my own safety and left worrying about theres...
After working with them for the FIFA 2010 World Cup in South Africa, I approached the Nelson Mandala Foundation with the idea of a ‘Pledge Book’ for Mandela Day, where people could pledge giving 67 minutes of their time in memory of Nelson Mandela’s 67 years of public service.
We launched it with Lewis Hamilton, Archbishop Desmond Tutu, David and Victoria Beckham and SAA, with one of the resulting 19,000 UK ‘pledgers’ flown to visit the foundation in South Africa.
I was honoured to be named as one of London’s inspired 50: ‘people around the City of London who push their physical and mental boundaries to the limits to raise funds for fantastic causes.’
#LifeChanger - is an inspiring eBook with 44 amazing stories from many of the people in the Inspired 50, of how to have a life changing year. With 100% profits going to the Guardian Refugee appeal.
For two years running, I raced in France and qualified for the amateur cycling world championships in Denmark and Australia.
year 2 finals Australia
I consulted to ITV on their Text Santa charity fundraising show for two years on all areas of creativity, commercial partnerships and audience interactivity.
I was seconded from Comic Relief to be Communications Director of the 1GOAL campaign, organised by the Global Campaign For Education.
I created a mobile campaign that resulted in 1.5bn people globally being texted about Education For All and a resulting petition presented to the U.N. by UK Prime Minister Gordon Brown and Queen Rania of Jordan of 14 million people, which resulted in further government commitments to education of £400m.
1GOAL Video featuring global footballers and mobile CEO’s
London 2012 – social legacy board member
2010/12
I was a member of the board chaired by Sir Charles Allen.
News piece http://bit.ly/2PNa4La
https://bit.ly/2Aa8f8j
After riding from Tibet, via Everest Base Camp to Nepal and through northern India I ended up at he Bangladesh border and a ride to Dhaka, the capital, and a flight home.
It was a bit of crazy ride. he India/Bangladesh Border was closed when I arrived in darkness. They put me up in equivalent of really bad prison cell (blood everywhere!?), up at 5am to be near front to go through immigration and get visa. Took 3hrs but everyone nice.
Bangladesh roads almost unridable, then came tarmac at same time as another monsoon! That cleared, everyone very, very friendly (celebrating Eid) until after 85 miles got to a town, nothing in English but found 2 hotels, both said immediate no and told me to leave. Bloke on street said be very careful, dangerous place for westerners. By now 5pm, getting dark & 80 miles to Dhaka! Rode for 25 to big river crossing, got talking and managed to get me and bike on a bus, took me to outskirts, then another 15miles riding in mental traffic & I was celebrating in empty hotel restaurant with a salad toastie, 2 portions of chips & a cappuccino, while watching Bangladesh World Cup cricket with the waiters :) Alone, sharing time of day with a few locals - as has been the case constantly over the last week - good memories
Created an anniversary Lifeslide card, celebrating 50 years of the Samaritans
I presented and delivered the idea of asking music artists performing for BBC Children In Need to record one song to one camera, exclusively from their own dressing rooms.
The ten unique performances by the likes of Coldplay, One Direction, Snow Patrol and Ed Sheeran were utilised to incentify donors to support the cause.
Founded award-winning commercial marketing agency for likes of Allied Domecq, Emap, BBC, Adidas, Friends Reunited, Barclays Bank, C4, The Labour Party, Nokia, Evian, Carlsberg, Rizla, Young Persons Railcard, Nike, Future Publishing, London Film Festival and PlayStation.
We also worked with almost all UK movie distributors, record companies and computer gaming businesses and over 500 of their properties such as Radiohead, Gorillaz, Trainspotting, Blair Witch Project, Shrek and Resident Evil.
I created the ‘After Dark’ movie events for Stella Artois, the husband and wife brand positioning for Friends Reunited, the ‘Mr. Trippy’ ice cream van for Mixmag magazine, the worldwide branding for Stella Artois’ movie activity, the innovation in movie marketing award winning promotion for the movie ‘Twister’, the ‘Hello Toys’ campaign for Toy Story 2 and the LifeSlide card used by Adidas in their global football campaign.
Beatwax became the fastest growing PR agency in the UK and won the PR campaign of the year for creating the media phenomenon for Friends Reunited.
I sold the agency and left two years later.
I was only the 13th Briton to complete the Bicinglette challenge - and at 50, the oldest, cycling up Mount Ventoux in France six times in one day.
Mainly achieved it, cycling higher than Mount Everest in a day, because my wife was following in a small Fiat 500 up the final ascent at 1am, having supported for the whole 20 hours it took.
Award-winning Blue Dots were “nectar points for good”, a reward, a thanks, for doing something good. Primarily utilised to increase employee volunteering by the likes of Virgin Media.
Teenage Cancer Trust used Blue Dots to engage supporters who purchase tkts & merchandise for their annual Albert hall events
Northern China is amazing...
The nearest analogy I can think of - Beijing, It's like living in New York with the Pyrenees mountains right on the edge of town - honestly.
In Beijing, a city built on cycling, they haven't forgotten that. Cycle lanes as wide as the road - and even separated by a small fence for extra safety, an independent coffee culture as good as Melbourne and craft beer bars as good as Shoreditch, all merged in with traditional Chinese culture and world renowned sites - a lap of Tianammon Square, past the Ming Tombs, Summer Palace and Forbidden City...
...then, out of town, the Yan Mountains, like glass, repaved every 3 years and ready for the upcoming winter Olympics. These are proper 1500m+ climbs with stunning views. I rode along the ridge of one 40km long gorge that was one of the best roads I've ever ridden.
and then there’s the wall, The Great wall Of China…
video – the minimal essentials you need to cycle around the world
I was seconded from Comic Relief to be Communications Director of the 1GOAL campaign, organised by the Global Campaign For Education.
I created a mobile campaign that resulted in 1.5bn people globally being texted about Education For All and a resulting petition presented to the U.N. by UK Prime Minister Gordon Brown and Queen Rania of Jordan of 14 million people, which resulted in further government commitments to education of £400m.
1GOAL Video featuring global footballers and mobile CEO’s
I stopped managing bands and started an agency from my bedroom to promote signed bands to the youth and student market.
First-ever ‘client’ was promoting Radiohead for Parlophone Records.
Ten years later, the agency had 100 employees, not what I set out to do, so I sold and moved on to new things
I enjoy mountain biking but have only entered 3 races - across South Africa (Cape Epic), the Alps (Trans Alps) and the Rockies (Trans Rockies)
3 tough, week-long races. Enjoyable but all included the hardest days I’ve ever spent on a bike - almost broke me.
iSporty was described as 'Facebook with shorts on'. Amongst the investors were England Manager, Terry Venables and New Media Spark. The site won several awards and established itself as a sports news aggregator with the BBC as its main client.
It had innovative opportunities for brands to reach people at the grassroots of sport: on the treadmill, terraces, in front of the TV or in the park.
I sold it and left a year later.
The movie industry researches every aspect of its work prior to release. Firstmovies was set up as the first agency to provide the necessary services online. It managed the UK’s first ever film previews redeemed through a website, for Disney.
The business expanded from the UK to Hollywood. Stewart Till CBE, joined as Chairman (Chairman of UIP, Millwall FC and the UK Film Council). We oversaw the securing of investment and building of the reputation of the company to enable it to move to the forefront of research and on-line marketing for major new Hollywood movies and the latest British productions.
I sold and left two years later. The company is now part of the movie industry’s biggest research business.
From Adelaide to Brisbane. 2100m in 21 days.
A genuinely a brilliant trip. Made entirely by having the time and space to talk to so many local people. Happiness in life is so dependent on having genuine connections with other people day in, day out.
At work this is almost impossible because you have to be a ‘pretend’ you. Putting on a brave face (in economic hard times) showing your face when you’d rather be elsewhere and stressed out by having to answer every single day ‘what have I achieved today’?
Cycling 100 miles a day – takes you further and further away from the office you and back to the real you and answers that crucial question before you’ve even got up - what have I achieved today? - I’m turning pedals for 100 miles – that’s it – and that’s more than enough.
I thought Australians were being very friendly – but it was me that was being far more friendly than I allow myself time to be at home – when stressed and rushing around.
Cycling for three weeks takes you day-by-day back to the real you – the one that has nice chats with everyone you come into contact with.
For 5 years, in my early twenties, I managed bands.
I managed bands Jim Jiminee, Honeychild and Brother Delphi. For a period I worked with another manager and assisted in the management of XTC and Stephen Duffy of The Lilac Time.
Highlights included signing one band to Virgin Records, recording in New York, becoming well known in Europe and touring in support of Debbie Harry.
Office worker to farm hand… a life changing week.
and my thoughts on how YOU can help farming have a successful future.
I’ve just finished a weeks work that has made me feel knackered, bewildered, jealous, guilty, in-awe, sad, angry, stupid, thankful and optimistic…
I’m working on the idea for a new book for anyone going 'Out Of Office For Good'. Either because they’re bored senseless by email and the virtual world and want to see some real fruit for their daily labours or whether economics - or even age - has made the office redundant for them.
I’m looking into realistic options and opportunities we may have. For which industries could you re-train and live a viable and fulfilling life?
This week I’ve worked on Home Farm Dulas in the Herefordshire Welsh borders and it became a special experience…
I was part of the management team that pitched to the UK Government Cabinet Office, won and took over the running of the UK’s national volunteering database.
The aim being to reinvigorate the UK volunteering sector - and to wear a suit for as short a time as possible.
Five days with just the bike, halloumi, hummus, the Cypriot coastline, and swimming trunks, cycling 400 miles around the complete coastline of northern and southern Cyprus. - my wife is half Greek-Cypriot :)
Cycled the whole route of the 100th Tour De France, one week ahead of the pros doing same course. Did with https://rideleloop.org/
Escaped Covid to fly to Northern Cyprus and cycle down the length of the country to the Island of Spetses, before flying back from Athens.
The most important people… wife Helen, children Molly, Bob, Rose and Audrey, Mother-in-law Gladys and dog Woody :)